Paysafe, a leading specialized payments platform, announced that Income Access, its marketing technology and services provider, won in the ‘Affiliate Software Supplier’ category at this year’s eGaming Review (EGR) B2B Awards. The winners were announced during EGR’s two-day virtual event that concluded yesterday, July 7th, 2021.
The EGR B2B Awards recognize the very best service providers in the online gambling industry. Income Access’ award marks its third consecutive win in the ‘Affiliate Software Supplier’ category and the seventh time in the last nine years that the affiliate tracking and reporting technology provider has received the honour.
With nearly two decades’ experience providing affiliate and digital marketing expertise to top brands across all iGaming verticals, Income Access’ latest award reflects its commitment to delivering an intuitive solution that optimizes every aspect of a marketing campaign. Over the last 12 months, the Paysafe company implemented a number of platform updates designed to improve the overall user experience for operators and their affiliates. These enhancements provide partners with a seamless and efficient user experience, along with in-depth and transparent reporting tools that further improve efficiency for campaign optimization.
Demonstrating a continued focus on building meaningful industry relationships, the 2020-2021 judging period also saw Income Access secure numerous partnerships, including those with Fonbet Cyprus, Luckbox, Tech365, Tipico U.S., and the Virginia Lottery. These have been complemented by enduring affiliate software partnerships with major U.S. and global brands, including BetVictor, Caesars Interactive Entertainment, Danske Spil, FanDuel, and Golden Nugget.
Tara Wilson, Chief Operating Officer at Paysafe’s Income Access, commented: “I’m exceptionally proud of our Income Access team and their impassioned approach towards nurturing sustainable growth for our iGaming brand partners. Throughout this past year, we have remained committed to providing innovative affiliate marketing solutions that are responsive to the changing needs of our clients and their diverse acquisition and retention strategies. It’s truly an honour to receive this distinction, which celebrates all that our team has accomplished.”