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Immersive casino and sportsbook brand LynxBet, powered by the ambitious iGaming start-up JNS Gaming, has unveiled its new affiliate program to support the operator’s successful launch and deliver even further engagement.

LynxBet Affiliates allows the industry’s newest operator to promote its innovative offering across its target markets of South America, Canada, Japan and Asia through a wide range of affiliates. It aims to deliver a high-quality service with a personalised approach to each partner, providing affiliates with all the necessary content, tools and support required to achieve impressive results for both parties.

The new affiliate program will be spearheaded by David Shaw, a highly experienced industry executive with a track record of delivering sustained growth in the affiliate space.

In addition, the challenger brand has partnered with iGaming marketing consultancy firm TAG Media, which has a solid reputation for producing strong ROI through affiliate acquisition and relationship management services.

David Shaw, Head of LynxBet Affiliates, said: “Following a strong launch that saw LynxBet attract interest from all aspects of the global gaming industry, we’re delighted to unveil LynxBet Affiliates as we begin the next phase of our exciting journey.

“Crucially, this isn’t just another affiliate program. The LynxBet platform offers a unique experience that is already enjoyed by players worldwide. With an extremely generous commission scheme, our affiliate partners will see an increase in earnings from day one.

“The combination of an immersive online casino and sportsbook, with a world-class service is sure to pique the interest of affiliates, particularly those that are keen to promote an interesting and captivating operator brand like no other.”

LynxBet Affiliates aims to share the same philosophy of innovation and exceptionally digital-savvy service that JNS Gaming has exhibited through the LynxBet brand.

The brand offers a highly immersive iGaming experience through an intuitively designed website, inspired heavily by the growing importance of the metaverse in the digital space. The brand effectively utilises escapism, vibrancy and animations for a perfect combination of fun and a responsible gaming experience across casino, sports betting, lottery and bingo. This is further aided by the brand’s charming mascot, the Lucky Lynx, who features prominently across the online platform.

LynxBet operates under an Isle of Man Gaming licence and is fully committed to responsible play, providing accessible self-exclusion and time-out facilities, as well as deposit, wager and loss limits.